Part of the reason that sending flowers works so well for me is that I am always really far away. I'm never quite where I'm supposed to be, so the traditional methods of giving a card and gift just don't work. Its too hard to take time out of my schedule to travel to see them for special occasions. But, when I send flowers, I can actually be there for them. I can make one call, tell them my information, and the next thing they know, they are getting flowers for their own special occasion. That makes it even more special.